Currently in India, the national economy and marketplace are undergoing rapid changes and transformation. A large number of reasons could be attributed to these changes. One of the reasons in these changes in the Indian Market Scenario is Globalization, and the subsequent and resulting explosive growth of global trade and the international competition.

The other reason for these changes in the Indian Market Scenario is the technological change. This is an important factor because the technological competitiveness is making, not only the Indian market, but also the global marketplace cutthroat.

In the Indian Marketing Scenario, the market success goes to those companies that are best matched to the current environmental imperatives. Those companies that can deliver what the people want and can delight the Indian customers are the market leaders.

Today the companies are operating in such a marketplace where survival of the fittest is the law. In order to win, the companies are coming out with various new and evolving strategies because the Indian market is also changing very fast. It is to capture the Indian market, that the Indian and the Multi National Companies are using all of their resources.

The Indian market is no longer a seller’s market. The winner is the one who provides value for money. A large number of companies have huge idle capacities, as they have wrongly calculated the market size and installed huge capacities. This has further contributed to converting the Indian market into a buyer’s market.

The Indian Marketing Scenario is one of the biggest consumer markets and that is precisely the reason why India has attracted several MNC’s. These large Multi National Companies have realized that to succeed in the Indian market-place they need to hire Indian representative who are much more aware of the Indian economic, political, legal and social realities. In the Indian Marketing Scenario, it is the MADE FOR INDIA marketing strategies that work.

  • Pete Yates

    "Impexsoft team is accurate, fast. great communicators, willing to go the extra mile and are a pleasure to deal with. I am very happy to the services I receive."

  • Allen Bryson

    We can always count on Impexsoft to meet our deadlines. They are committed to their clients and will always be sure that your business needs are met. They have never failed to put our interest first. And, they are pleasant to work with.

  • John A

    Over the past two years, I have worked with Impexsoft and have been very pleased with their work. they are very professional, responsive and delivers quality work promptly and reliably. I can recommend Impexsoft with no reservation. I consider them to be one of my best consultants.

Our five divisions

CAD/CAM Services

IT Services

Import & Export

Print Solutions

Marchandising & Uniforms